Hello, today we will talk to the swami about one of the key design elements - color. This correspondence may be necessary for a cross-media campaign: print and digital media or augmented reality.What is the difference between RGB and RAL This colour chart is used in lighting, video, imaging. This colour chart is used in printing and more particularly in the printing industry. Not all colours can be obtained in four-colour process. Quadrichromy, juxtaposition of 4 basic colours (Cyan / Magenta / Yellow / Black). This colour chart is used in the printing, textile and plastics industries. Marketed by an American company ( Pantone Inc.), it is a system that includes a complete range of 747 colours that are standardised, obtained by combining 9 basic inks. This colour chart is notably very much used in decoration by paint wholesalers for example. Reference standard for Sweden, Norway and Spain. Natural Color System, a color classification system invented by the Stockholm Scandinavian Colour Institue. It is used in particular for paint colours. This colour chart is very often used in industry, construction and also in the automotive industry. There are two RAL systems: Classic and Design. Of German origin, RAL (Reishs Ausschuss fuer Lieferbedingungen) is the standardization in the field of colours by defining a limited number of colour gradations. How to convert RAL Pantone NCS RGB and other CMYK? These references are different depending on the country and the application: printing, decoration, architecture,… Indeed, colorimetry allows to extend its activity to new markets such as decoration, architecture, design or new techniques such as digital signage or augmented reality. You can also check our color chart of printed fabrics and blog. There are different ways of working with colours as well as several existing reference colour charts.
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